Navigating the tricky path from founder to successor
28 November 2015
Allure Founder Written Out of the Plot
Allure Founder Linda Wells has abruptly been ousted from the magazine she founded. Often referred to as the voice of Allure, Linda has been replaced by Michelle Lee formerly of Nylon. Allure, owned by Conde Nast, announced the move. The magazine bills itself as the only magazine to focus exclusively on beauty and is knows for its annual Best of Beauty Awards.
Wells (left) and Lee (right)
Apparently, Lee was brought in to add youth and interactive beauty content to the magazine Wells founded in 1991. While not a direct statement about Well's age, which she unabashedly wrote about, it seems that the publisher felt that a beauty magazine could be better represented by someone of a later generation.
It will be seen whether a publication where the founder has left such an indelible imprint can rebound under new leadership.